About us
The B2B incoming division of Il Colore dei Viaggi
Based in Florence, specialised in luxury tailor-made travel across Tuscany and Italy.
Our story
Founded on Tuscan expertise
Based in the timeless city of Florence, La Dolce Vita is the premier incoming division of Il Colore dei Viaggi, a highly respected boutique tour operator established in 2019.
Driven by an absolute passion for our homeland, we specialize in luxury, tailor-made travel and deeply authentic regional discoveries across Tuscany and Italy.
Our company was founded by Giulia Boretti, who infused over 20 years of top-tier travel industry expertise into creating a highly specialized, tailor-made travel brand. Our philosophy is rooted in listening meticulously to our B2B partners' requests, crafting entirely customized itineraries step by step, and providing unparalleled, local-led insider experiences.
Global footprint
Operational solidity across three continents
While we are deeply proud of our Tuscan roots, Il Colore dei Viaggi operates with a robust global mindset, managing complex logistics and premium long-haul travel. To guarantee exceptional service, we maintain our own proprietary on-site offices in key destinations worldwide. Every destination in our portfolio is a place where our founder, Giulia, has personally lived or extensively travelled — and we bring that same international rigor, security and professionalism to welcoming international travelers to Tuscany.
Asia
- Japan
- Sri Lanka
- Mongolia
- Vietnam
- Cambodia
- Laos
Africa
- Morocco
- Kenya
- Tanzania
- Madagascar
The Americas
- Peru
- Guatemala
For the trade
Why American travel advisors partner with us
True native experts
Our entire incoming team is composed of professional Tuscan natives who live in the region, knowing every hidden trail, exclusive estate and boutique supplier.
Rapid turnaround time
We respect the fast-paced nature of the US market. Expect beautifully detailed, customized proposals and B2B quotes delivered with maximum speed.
Seamless 24/7 ground support
We build every itinerary with extreme care and follow your travelers from arrival to departure. A dedicated English-speaking assistant is available 24/7.
Elite customization flexibility
Beyond our ready-to-book signature day trips and packages, our main strength is 100% tailor-made customization for your VIP clients' expectations.
What we do best
Our signature Tuscan experiences
Curated food & wine immersions
Private, elite tastings in the world-renowned Chianti region, with exclusive winery access, gourmet pairings and private truffle-hunting expeditions led by local connoisseurs.
Private daily excursions from Florence
Luxury day trips departing from and returning to Florence, operated in premium private vehicles and hosted by our in-house English-speaking tour escorts — permanent staff, not freelancers.
Authentic "local-led" itineraries
Beyond the main highlights: private artisan workshops, historic villas and hidden local spots completely away from mainstream tourism.
B2B cooperation
Rates, white-label and our core team
Pricing & commissions
Highly competitive B2B net rates, tailored to your agency's business model.
White-label documentation
All travel programs, digital vouchers and daily itineraries can be provided without our branding, so you can share them under your own brand identity.
Meet our core team
- Giulia Boretti — Founder & CEO
- Francesca Dico — Incoming Booking Specialist
- Andrea Guerrini — Incoming Booking Specialist
- Marco Testa — In-house Private Driver & Tour Escort
- Francesco Filippini — In-house Private Driver & Tour Escort
Let's connect
We would be delighted to host a brief 15-minute introductory call to introduce our team, understand your clients' preferences and show you how we can make your next Italy bookings effortless and extraordinary.
- Headquarters
- Florence, Italy
- B2B email
- incoming@ilcoloredeiviaggi.it
- Phone / WhatsApp
- +39 348 516 8139
- Website
- www.ladolcevita-icv.com